We are the tropical modern. The sahibs may have translated our texts into English. Hollywood’s celebrities have helped us rediscover yoga and our own godmen. But as the new middle class gets wealthier, as the NRI need for ‘Indian culture’ spurs a return to the root, as the competitive economy sends us scurrying to the Upanishads, we have never been so comforted or so decorated by India. We mix family with fun, God with surround sound and martinis with Mallikarjun Mansoor. Six decades after Independence, we are unapologetic about our freedom to choose.
– Sagarika Ghose
“Lassi on the Rocks” in Marie Claire ( June 2008 )
Amen. There is an India which grows more liberated by the day. incorporating myriad cultures, philosophies, ways of living, characters and characteristics, worlds within itself, it is now a brand in its own right. a brand name which is a harbinger of all that is exotic and the erotic (India is still probably most famous for kama sutra).
the cocktail generation doesn’t need reason to run out partying, rocking to angrezi music, drinking cans of imported beer, sing and head bang under the sun, under the sometimes admonishing gaze of tradition. but we are equally ready to sing the national anthem with our hands on our hearts and our minds in the right place. the choice remains- and the freedom to make those choices we proudly claim as ours today.
it is the flight of the phoenix. which rose from the ashes more than half a century ago. and now, Donna Karan, Louis Vuitton and Walmart all want to be a part of this steep flight alike. Now Bollywood can boast of a truly global audience. Now, the Indian middle class becomes the jet-setter, globe-trotter sort, with the world lying an open book, yearning to be explored, before them.
We’re going places bay-beh!